Few useful tips for building a Content Strategy

To build thought leadership, we recommend publishing a mix of on-site and off-site content.

On-site content is anything published on your website, like high-quality blog content and whitepapers. These assets provide more education on topics your readers are interested in and position you as a knowledgeable, trustworthy resource.

Off-site content is content published outside of your website, like guest-contributed articles in publications your audience reads and press mentions that help you earn third-party validation. Publishing guest-contributed content bylined by your subject matter experts allows you to share your original insights, ideas, research, and opinions and piggyback off the credibility those sources already have with your audience. Link back to your on-site resources in this off-site content to draw readers back to your website where they can continue engaging with your company.

This strategy allows you to reach and earn the trust of a new audience, draw interested readers back to your website, and position yourself as an expert, valuable resource through your blog and gated content. From there, you can use your email marketing to continue delivering helpful resources and stay top of mind.

A set process for content creation will help your team create content consistently and efficiently.

Documenting each stage of the process, from creation and approval to distribution, and sharing it with your team to keep everyone on the same page about expectations.

A distribution strategy is key to content marketing success. To kickstart your social distribution, share each piece of content you publish at least six times over the course of a few weeks on each your company’s social media platforms.

Sixty-two percent of the most successful B2B content marketers have a documented content marketing strategy. Documenting your strategy will help keep your team on the same page about your company’s content goals, priorities, processes, team responsibilities, and content tone and topics — which allows your team to be more productive and efficient when it comes to your content marketing efforts.

Even if improving your website’s visibility on search engines isn’t your №1 goal, SEO is a natural benefit to most content marketing efforts. A technical SEO audit — which should look at things like your sitemap, robots.txt folder, meta descriptions, title tags, URLs, header tags, page speed, your website’s security, and duplicate content — will help you ensure that your content is set up for success and lay the foundation for future efforts.

Understanding what people are searching online will help you create the content your audience is looking for. You can use keyword research to optimize your headlines and URLs and to help inform the types of topics you should be writing about.

Regular inline check on the four Content Marketing Software: –

• Company’s blog
• Content Analytics
• Marketing Automation
• CRM

Gated content provides your website visitors high-value content in exchange for their contact information, allowing you to convert your website traffic into leads. Consider publishing one piece of gated content for each stage of the funnel (awareness, consideration, and decision) or for each of your top keywords.

Publishing articles that are bylined by your company’s subject matter experts in online publications your audience reads adds third-party validation to your message and gives your company the opportunity to earn high-quality links back to your website from diverse external sources. Consider publishing this content on a monthly or quarterly basis in a variety of publications your audience reads.

Publishing new blog content on a weekly basis will help you build internal links. A steady stream of valuable, keyword-optimized content will show search engines your business knows its stuff, as well as give you more opportunity to rank for topics that matter most for your business.

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